How can behavioural measures support energy savings by changing the everyday habits, choices, and routines of energy users? Why do some behavioural campaigns succeed while others struggle to create lasting impact, highlighting key challenges such as sustaining motivation, tailoring communication, building trust, overcoming the intention–action gap, and integrating behavioural actions into broader policy frameworks?
Drawing on European case studies and research, we have gathered practical strategies for designing effective campaigns, including the use of social influence, local co-creation, feedback mechanisms, and long-term engagement approaches. Policymakers and practitioners can find a practical framework for assessing behavioural measures, calculating energy savings, and measuring long-term impacts.
Well-designed behavioural campaigns can generate measurable and lasting energy savings while strengthening public participation in the energy transition.