Below you will find energy behavioural campaign materials from across EU Member States. Do explore what has been tried, what works, and what can be replicated to support stronger, faster roll-out of future campaigns.
Campaign materials feature a mix of ready-to-use visuals, videos, infographics, and campaign toolkits, all neatly organised with smart filters by type of intervention, target audiences, and sectors.
A poster/material aimed at air-conditioned premises in summer: highlights the requirement to keep cooling systems at or above 27 °C and ensure proper door closure to avoid energy losses.
A poster/material for heated premises in winter: emphasises maintaining heating at or below 19 °C and ensuring doors are closed when heating to avoid unnecessary energy use.
A poster/material focused on doors in conditioned premises: emphasises automatic/efficient door closing systems to prevent cold/hot air exchange, avoiding extra energy use.
A poster/material for lighting: highlights requirement to turn off non-essential lighting (e.g., after 22:00 in store windows) to save electricity.
A poster/material for shop-window lighting: emphasises that store-front lighting must be turned off during certain hours (after 22:00) to reduce energy consumption.
A poster/material aimed at offices: promoting general energy-saving behaviours (turning off stand-by devices, using daylight, efficient settings in HVAC/lighting) in workplace environments, under the governmental saving-plan context.
A poster/material promoting use of stairs instead of lifts/escalators to reduce energy consumption in public or commercial buildings (behavioural change).
This guide from ADEME offers practical advice to stay comfortably warm during winter while reducing energy use. It covers optimal room temperatures, sealing drafts, maintaining heating systems and simple behavioural changes. It emphasises that insulation and upgrading heating systems are the most effective long-term options, while also presenting low-cost actions that yield meaningful savings.
This infographic shows that heating represents about two-thirds of a household’s energy consumption, and explains how switching to renewable-energy heating systems improves comfort, lowers bills and reduces dependence on fossil fuels.
This practical guide from ADEME explains why and how to insulate a home effectively. It covers four good reasons to insulate (comfort, savings, less maintenance, and home value), the conditions for successful insulation (effective ventilation, no condensation, no thermal bridges, no air infiltration), how to choose the right insulation materials, and all the key techniques “from floor to roof”.
This guide provides 50 simple tips to help households cut their water, electricity and heating bills. It covers everyday habits (like shortening showers, using efficient appliances), monitoring consumption and making low-cost adjustments at home. The aim is to boost household purchasing power and reduce environmental impact through smarter usage.
This infographic highlights that domestic hot water systems can account for up to ~20% of a household’s energy consumption. It offers three key solutions: right-sizing the storage tank, replacing old units (20+ years) with modern thermodynamic or solar models, and checking for smart features and proper servicing (descaling every 2-3 years) to avoid inefficiency. By adopting these measures, households can significantly reduce annual energy usage and costs.
The guide “Guide to reducing your electricity bill” from ADEME outlines how households can cut their electricity costs through practical changes and better home-management. It emphasises the importance of insulation, programmable heating controls and efficient usage of appliances in reducing energy consumption. The document also reviews typical household electricity usage and helps identify the main drivers of high bills.
This ADEME guide explains the hidden environmental impact of digital technologies and proposes practical ways for households and individuals to reduce their digital footprint. It covers device lifetimes, equipment renewal, file storage, video streaming and everyday online behaviours. The guide encourages keeping devices longer, avoiding unnecessary purchases, limiting data-heavy uses and adopting more sober, purposeful digital habits to cut energy use and resource consumption.
This one-page infographic shows why installing and using a programmable thermostat helps reduce heating bills and improve comfort. It explains how automatic temperature scheduling can avoid overheating, match heating to real needs and reduce waste when you are away or asleep. The visual also gives simple tips on recommended temperatures and good practices for using a thermostat efficiently.
This poster highlights cycling as a cheap, healthy and climate-friendly way to travel. Even short daily rides improve physical and mental well-being. It shows how bikes help avoid traffic, save money, and combine easily with public transport.
Video on pausing before buying low cost clothing.
Video about repairing a washing machine rather than purchasing a new one.
Video about repairing arenting or borrowing tools instead of buying new ones.
Video about buying a repurposed phone instead of a new one.