Here you can find guidance and inspiration to help you design your behaviour change campaign or programme.
When designing a programme, it is important to consider:
- What the aims and objectives of your activity are
- Exactly what behaviour it is that you are trying to change
- What might be stopping your target group from doing the desired behaviour
From here, you can start to use lessons from behavioural insights and psychology to design a programme which will maximise the chance of changing your target groups’ behaviour.
Tools to help you design your action:
- To understand more about the importance of behaviour change, look into the facts: Why behavioural change matters? Facts.
- To learn more about behavioural insights, explore our training options.
- For a step-by-step guide to designing your action, use our new energy behavioural change toolkit.